Reducing Salesforce costs through advanced, actionable usage analysis: it's possible.
A CAC 40 group manages a large Salesforce estate, with thousands of licenses spread across multiple entities and teams. Annual costs represent a significant share of the IT budget, but visibility into actual license usage was limited. Leadership sought to optimize spending while maintaining service levels.
Reduce Salesforce costs without degrading user experience or operational capabilities. Traditional methods (basic usage reports, manual surveys) did not provide granular enough insight to identify precise optimization levers.
Avanoo applied a 4-pronged methodology to analyze actual Salesforce license usage:
Identification of licenses paid for but not assigned to any user. These licenses were either terminated or reassigned based on needs.
Detection of accounts active in the directory but with no login for several months. These licenses were downgraded or reclaimed.
Granular analysis of usage levels (logins, actions, modules used) to identify profiles that could move to less expensive plans.
Detailed examination of feature utilization (Sales Cloud, Service Cloud, etc.) to propose targeted downgrades or license consolidations.
The analysis reduced spending while preserving the capabilities needed by the most active teams.
Beyond direct savings, the group strengthened its Salesforce governance: consolidated visibility, clarified license allocation and review processes, and established a foundation for ongoing CRM cost management.
Avanoo's advanced usage audit demonstrates that granular, actionable analysis of Salesforce usage delivers significant savings. By relying on real data rather than assumptions, the CAC 40 group optimized 34% of its license budget without compromising operational capabilities.
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